- Open up a virtual storefront that creates an additional sales channel.
- Sell products online 24 hours a day, 7 days a week.
- Introduce new products to the market faster
- Compete with big corporation based on service, price, and quality.
- Capture the impulse buyer " Accept credit card orders online in real time.
- Optimize existing advertising (add a .com to ads directing customers to your
  dynamic, informative Web site)
- Expose your business to new markets you may not otherwise reach
- Establish credibility with potential customers

- Create an additional, inexpensive form of advertising that costs less than mail out,
  phone book ads, etc
- Automate the sale process
- Eliminate costs typically associated with expanding sale-employees, rent, utilities,
  insurance, etc.
- Display your entire inventory without increasing warehousing costs.
- Drop ship products to reduce inventory levels.
- Reduce dependency/money spent on traditional advertising media
- Update documents and manuals online in one centralized location
- Replace mass mail marketing campaigns with bulk-email
- Make your online marketing efforts highly targeted and efficient using the Contact
  Manager and statistical tracking tools.

- Provide fast, personalized service to customers
- Provide answers to frequently asked questions 24 hours a day
- Offer special packages or deals through your Web site
- Display testimonials from satisfied customers
- Send customers exclusive online coupons or discounts.
- Allow customers to set appointments online
- Facilities pro-active communication between you and your customers
- Respond to customers' changing demands faster